Free toolMedia kit builder
Influencer Media Kit Builder
Fill in your stats and rates and get a clean one-page media kit outline.
Fill in the fields below and the builder writes a one-page media kit you can paste into Canva, Google Docs or Figma and send as a PDF. It also calculates your engagement rate two ways, per view and per follower, so you can choose the one you can defend.
A brand usually asks for a media kit before it talks money. The kit answers three questions: who watches you, what you have made, and what you can do for them.
What Goes into the Kit
The builder fills five blocks, in the order a brand reads them:
- Who you are. Your handle and one line on who you make content for. “Budget home cooking for busy parents” beats “food creator”.
- Audience. Followers, average views per post over the last 30 days, engagement rate, top country and main age range. Take these from your platform analytics so every number matches a screenshot.
- Proof. Brands you have worked with, or spec ads you made for brands you would like to work with, plus one result with a number.
- What you offer. Dedicated posts, UGC videos the brand can use on its own channels, and usage rights or whitelisting on request.
- Rates and contact. A starting rate if you want to show one, and an email address you check.
Engagement per View vs per Follower
The builder shows both. Engagement per follower divides interactions by your follower count. It drops as an account grows and can be inflated by an old viral spike. Engagement per view divides interactions by the views each post actually got, which reflects how the people who saw a post responded to it. State which method you used. A brand that recalculates and gets a different number stops trusting the rest of the kit.
Turn the Text into a PDF
Paste the text into a single-page layout. Add one clear photo, links to your three best pieces and screenshots of your analytics. Keep fonts to two and leave white space. Export as a PDF, upload it somewhere with a stable link, and add the link to your bio and to every brand pitch.
If you would rather start from a layout, the free media kit template has the same blocks on one printable page. The full walkthrough, with examples for small accounts, is in how to make an influencer media kit.
Disclose Every Paid Post
When a deal comes through, the Federal Trade Commission (FTC) expects you to disclose the paid relationship clearly in the post itself. Add one line on how you disclose sponsored content, because it shows a brand you know the rules.
Frequently asked questions
Should I put my rates on my media kit?
It is optional. Listing a starting rate filters out brands with no budget. Leaving rates off lets you price each brief, which matters when usage rights or whitelisting are involved. Many creators show a “from” price and quote packages on request. What to charge for a sponsored post covers the methods.
What is a good engagement rate?
There is no single benchmark that holds across platforms and niches, so compare yourself with your own last 90 days and with creators of similar size in your niche. What matters on a media kit is that the number is accurate, recent and backed by a screenshot.
How often should I update my media kit?
Monthly, or after any campaign with a result worth showing. Brands notice stale follower counts and old dates.
Do I need a media kit for UGC work?
Not really. UGC buyers judge your videos more than your audience size. A UGC portfolio and a rate card do that job better.
Sources
Earn by Creating publishes general information for creators. It is not legal, tax or financial advice, and nothing here promises income. Platform rules, payout terms and prices change often, so check the platform's own help pages before you rely on a number. Some links may be affiliate links; that never changes what we recommend.